Effective Airbnb Management Strategies in California



Are you struggling to maximize your Airbnb’s potential in California’s competitive market? As an Airbnb Superhost and Co-Host in Woodside, I’ve developed effective strategies for Short Term Rental success. This guide will cover optimizing your listing, pricing competitively, and enhancing guest experiences to boost your California Airbnb’s performance. You’ll learn how to navigate local regulations, implement efficient property management, and leverage marketing tactics to increase bookings. With StayWithGk’s proven methods, you’ll be equipped to transform your California Airbnb into a thriving business.

Key Takeaways

• High-quality photos and engaging descriptions are crucial for attracting guests to California Airbnb listings
• Regularly updating availability and incorporating relevant keywords boosts visibility in search results
• Offering strategic discounts and using Airbnb’s pricing tools helps optimize revenue and occupancy rates
• Providing excellent guest experiences through prompt communication and cleanliness leads to positive reviews and repeat bookings
• Complying with local regulations and utilizing property management software streamlines operations and ensures legal compliance

Optimize Your California Airbnb Listing for Maximum Visibility

I’ll show you how to maximize your California Airbnb listing’s visibility. We’ll cover Co-Host With Garrett News & Resources, using high-quality photos, writing engaging descriptions, highlighting unique amenities, updating availability, and incorporating relevant keywords. At StayWithGK, I’ve helped many property owners boost their listings’ performance with Co-Host With Garrett News & Resources. These strategies will help you stand out in California’s competitive Airbnb market and attract more guests.

Use High-Quality Photos to Showcase Your Property

In my experience managing properties across California, including Los Angeles, I’ve found that high-quality photos are crucial for attracting potential renters. I always recommend investing in professional photography to showcase your property’s best features, as this can significantly improve your listing’s search engine optimization and visibility. Co-Host With Garrett News & Resources

When capturing images, I focus on highlighting unique amenities and the property’s surroundings, which helps set it apart in California’s competitive market. I also ensure that all areas of the property are well-lit and staged Co-Host With Garrett, as this can make a significant difference in attracting guests and securing bookings. Remember, great photos can also help justify higher rental rates and potentially reduce the need for additional insurance by attracting responsible guests News & Resources.

Write an Engaging and Informative Listing Description

I’ve found that an engaging and informative listing description is crucial for maximizing your California Airbnb’s visibility and income potential. When crafting your description, I recommend highlighting unique features that justify your price point and set your property apart for potential vacationers. Focus on conveying the value guests will receive by Co-Host With Garrett, including any concierge-like services you offer, to help offset concerns about fees News & Resources.

In my experience managing properties across California, I’ve seen how a well-written description can significantly impact bookings and rental income. I always include details about nearby attractions, local amenities Co-Host With Garrett, and any special touches that make the stay memorable. This approach helps potential guests envision their vacation experience, increasing the likelihood of securing bookings and commanding higher nightly rates.

Highlight Unique Amenities and Nearby Attractions

I’ve found that highlighting unique amenities and nearby attractions significantly boosts a vacation rental’s visibility and appeal in California’s competitive market. When managing properties, I emphasize features like Co-Host With Garrett private hot tubs, outdoor entertainment areas, or smart home technology to justify higher nightly rates and attract more bookings. I also recommend showcasing nearby attractions, as this can increase the property’s perceived value and potentially offset concerns about local taxes or fees.

In my experience, properties with News & Resources well-highlighted amenities and local attractions tend to perform better with dynamic pricing algorithms, leading to increased revenue. I always advise property owners to consider how these unique features might impact their home insurance needs and to adjust their coverage accordingly. By effectively presenting these aspects, you can position your investment property as a top choice for vacationers, potentially reducing vacancy rates and maximizing returns Co-Host With Garrett.

Update Your Availability Calendar Regularly

I’ve found that regularly updating your availability calendar is crucial for maximizing your Airbnb’s visibility in California’s competitive market. By keeping your calendar accurate, you increase your chances of appearing in search results, especially for last-minute bookings in popular destinations like San Francisco. This practice also helps you implement dynamic pricing strategies more effectively, allowing you to adjust rates based on demand and seasonality.

In my experience managing properties across California, from mountain retreats to urban apartments, I’ve seen how an up-to-date calendar can significantly impact booking rates. I recommend syncing your calendar with other platforms you use and blocking off dates for maintenance or personal use. This approach not only improves your listing’s performance but also enhances the guest experience by ensuring your property’s interior design and amenities are always photo-ready for your next booking.

Include Relevant Keywords in Your Listing Title and Description

I’ve found that incorporating relevant keywords in your Airbnb listing title and description significantly boosts visibility in competitive markets like the San Francisco Bay Area and San Diego. By strategically using location-specific terms and highlighting unique experiences, I’ve helped property owners increase their advertising effectiveness and revenue potential.

From my experience managing properties across California, I recommend focusing on keywords that showcase your property’s unique features and location advantages. For example, mentioning “Bay Area tech hub” for a San Francisco listing or “beachfront getaway” for a San Diego property can attract more targeted guests and improve your listing’s search performance.

Develop Competitive Pricing Strategies for California Rentals

In California’s competitive real estate market, developing effective pricing strategies is crucial for maximizing occupancy and return on investment. I’ll share my insights on researching local comparables, adjusting for seasonality, offering strategic discounts, using Airbnb’s pricing tools, and regularly updating rates. These tactics have helped me optimize pricing for properties across California, from Lake Tahoe to coastal areas, ensuring consistent bookings and profitability.

Research Comparable Listings in Your Local Area

I’ve found that researching comparable listings in Southern California is crucial for setting competitive prices. By analyzing similar properties in my area, I gain valuable insights into market rates and guest expectations, which helps me maintain a strong reputation and improve my search engine visibility.

To conduct thorough research, I use Airbnb’s technology to compare amenities, location, and pricing of nearby rentals. This approach allows me to craft contracts that reflect market value while offering unique selling points that set my properties apart from the competition.

Adjust Prices Based on Seasonality and Demand

I’ve found that adjusting prices based on seasonality and demand is crucial for successful Airbnb management in California. As an experienced Airbnb host in San Francisco, I enable dynamic pricing to maximize revenue during peak seasons and maintain occupancy during slower periods. This strategy has significantly improved my property’s performance and guest satisfaction.

Airbnb management companies in California often use sophisticated tools to analyze market trends and adjust prices accordingly. I’ve partnered with top Airbnb management services to implement these pricing strategies effectively. By constantly monitoring local events, holidays, and travel patterns, I ensure my rates remain competitive while maximizing profitability throughout the year.

Offer Discounts for Longer Stays or Early Bookings

I’ve found that offering discounts for longer stays and early bookings is an effective strategy for my California Airbnb properties. By providing incentives for extended stays, I’ve increased my occupancy rates and reduced turnover costs associated with frequent guest changes. This approach has also helped me maintain a steady income stream, especially during off-peak seasons when bookings can be sparse.

As part of my vacation rental management services, I implement early booking discounts to secure reservations well in advance. This not only helps with cash flow but also allows me to plan maintenance and design updates more efficiently. I’ve noticed that guests who book early tend to be more organized and respectful of the property, which has reduced my overall accounting and maintenance costs.

Utilize Airbnb’s Smart Pricing Tools Effectively

I’ve found that utilizing Airbnb’s Smart Pricing tools effectively is crucial for optimizing revenue in California’s competitive market. By leveraging this software, I’ve been able to adjust my rates dynamically based on factors like local events, seasonality, and demand for properties with amenities such as a hot tub. This approach has helped me maintain compliance with local regulations while maximizing my rental income.

When managing properties near lakes or in areas with strict licensing requirements, I use Smart Pricing in conjunction with my own market knowledge. This combination allows me to set competitive rates that reflect the unique value of my properties, such as lakefront access, while ensuring I remain within the bounds of local regulations. Here’s a breakdown of how I utilize Smart Pricing tools:

Monitor and Update Your Pricing Regularly

I regularly monitor and update my pricing for my California Airbnb properties as part of my comprehensive marketing strategy. This approach has proven crucial, especially for my listings near Joshua Tree National Park, where demand fluctuates seasonally. By staying attuned to market trends and adjusting rates accordingly, I’ve optimized my revenue and maintained a competitive edge in the United States vacation rental market.

My onboarding process for new properties includes setting up automated price monitoring tools. These tools help me deliver a consistent message of value to potential guests while ensuring my rates remain attractive. I’ve found that this proactive approach to pricing has significantly improved my bookings and guest satisfaction, particularly for my desert getaways near Joshua Tree National Park.

Improve Guest Experience to Increase Airbnb Reviews in California

I’ve found that improving guest experiences is crucial for positive reviews in California’s competitive Airbnb market. By focusing on prompt communication, clear check-in instructions, and meticulous housekeeping, I’ve significantly boosted guest satisfaction. Offering local tourism tips and gathering feedback have also helped me meet the high demand for quality stays. These strategies have consistently improved my properties’ performance and guest reviews.

Communicate Promptly and Professionally With Guests

I’ve found that prompt and professional communication is crucial for effective revenue management in my California Airbnb properties. By responding quickly to inquiries and addressing customer concerns, I’ve significantly improved guest satisfaction and increased my review scores. This approach has helped me build a solid business model based on exceptional service and data-driven decision-making.

To streamline communication, I use automated messaging systems for common queries, which helps manage expenses while maintaining a personal touch. I analyze guest feedback data to identify areas for improvement, allowing me to refine my communication strategies and enhance the overall customer experience. This proactive approach has consistently led to higher occupancy rates and increased revenue for my Airbnb properties across California.

Provide Clear and Detailed Check-in Instructions

I’ve found that providing clear and detailed check-in instructions is crucial for successful Airbnb management in California. As a broker and property manager, I ensure my company’s check-in process is seamless, which significantly improves guest experiences and leads to better reviews. I always include step-by-step directions, access codes, and parking information to help guests navigate our community easily.

To streamline the process, I’ve implemented a digital check-in system that sends automated instructions via email and text. This management strategy has reduced confusion and late-night calls, improving our operational efficiency. I also provide information about accepted payment methods, including credit card options, to ensure a smooth transaction process for our guests.

Ensure the Property Is Clean and Well-Maintained

I’ve found that maintaining a clean and well-maintained property is crucial for providing excellent customer service and staying ahead of the competition in California’s Airbnb market. I personally inspect each bedroom before guest arrival, ensuring everything meets my high standards. This attention to detail has significantly improved our reviews and booking rates.

To streamline our cleaning process, I’ve implemented a comprehensive checklist for our housekeeping team. This system covers everything from sanitizing high-touch surfaces to restocking amenities in each bedroom. Our commitment to cleanliness has become a key differentiator in the competitive California Airbnb landscape:

Offer Local Tips and Personalized Recommendations

I’ve found that offering local tips and personalized recommendations significantly enhances the guest experience in my California Airbnb properties. By creating a digital guidebook with my favorite restaurants, attractions, and hidden gems, I’ve helped guests feel like locals and explore the area more confidently. This approach has consistently led to positive reviews and increased bookings.

To make my recommendations more impactful, I tailor them to each guest’s interests based on their pre-arrival communications. For example, if a guest mentions they’re interested in hiking, I provide detailed information about nearby trails and scenic spots. This personalized touch has set my properties apart in California’s competitive Airbnb market and contributed to higher guest satisfaction scores.

Follow Up After the Stay to Gather Feedback

I always follow up with guests after their stay to gather feedback. This practice has significantly improved my Airbnb management in California, leading to better reviews and increased bookings. By sending a personalized message within 24 hours of check-out, I show guests that I value their opinion and am committed to continual improvement.

The feedback I collect helps me identify areas for enhancement in my properties. I’ve implemented several changes based on guest suggestions, such as upgrading amenities and streamlining check-in processes. This proactive approach has not only boosted my property’s performance but also helped me maintain a competitive edge in California’s Airbnb market. Here’s my post-stay feedback process:

• Send a thank-you message within 24 hours of check-out
• Ask specific questions about their stay experience
• Encourage honest feedback and suggestions for improvement
• Address any concerns promptly and professionally
• Use feedback to make data-driven decisions for property upgrades

Comply With California Airbnb Laws and Regulations

I’ll guide you through complying with California’s Airbnb laws and regulations. We’ll cover understanding state and local rental laws, obtaining permits and licenses, collecting taxes, adhering to safety standards, and staying informed about regulatory changes. These steps are crucial for successful Airbnb management in California, ensuring your property operates legally and efficiently.

Understand State and Local Short-Term Rental Laws

I’ve found that understanding state and local short-term rental laws is crucial for successful Airbnb management in California. As a property manager, I always research and comply with specific regulations in each city or county where I operate. This approach has helped me avoid fines and maintain good relationships with local authorities.

In my experience, California’s short-term rental laws vary significantly by location. For example, San Francisco has strict registration requirements, while Los Angeles limits the number of days a property can be rented. I stay informed about these differences to ensure my properties remain compliant and profitable across various California markets.

Obtain Necessary Permits and Licenses

I’ve found that obtaining necessary permits and licenses is crucial for operating a successful Airbnb in California. In my experience managing properties across the state, I always ensure compliance with local regulations by securing the required business licenses and short-term rental permits. This proactive approach has helped me avoid costly fines and maintain good relationships with local authorities.

When expanding my Airbnb portfolio to new California cities, I prioritize researching and obtaining the specific permits required for each location. For instance, in San Francisco, I had to register my property with the Office of Short-Term Rentals, while in Los Angeles, I needed to obtain a Transient Occupancy Registration Certificate. By staying compliant, I’ve been able to focus on growing my business without legal complications.

Collect and Remit Applicable Taxes

I’ve found that collecting and remitting applicable taxes is crucial for Airbnb hosts in California. As part of my management strategy, I ensure all properties under my care comply with local and state tax requirements. This includes registering for Transient Occupancy Tax (TOT) in cities like San Francisco and Los Angeles, where it’s mandatory for short-term rentals.

To streamline the process, I use Airbnb’s tax collection feature where available, which automatically adds the required taxes to guest bookings. For areas where this service isn’t offered, I’ve implemented a system to track and remit taxes manually. This proactive approach has helped me avoid penalties and maintain good standing with local tax authorities across California.

Adhere to Safety and Accessibility Standards

I’ve found that adhering to safety and accessibility standards is crucial for successful Airbnb management in California. I always ensure my properties meet or exceed local building codes, including proper fire safety equipment, emergency exits, and adequate lighting. This approach has not only kept my guests safe but also improved my listings’ appeal and reduced potential liability issues.

To enhance accessibility, I’ve implemented several modifications in my California Airbnb properties. These changes have made my rentals more inclusive and attractive to a wider range of guests. Here’s a list of accessibility features I’ve added:

• Ramps for wheelchair access
• Grab bars in bathrooms
• Wide doorways for easy navigation
• Lever-style door handles
• Adjustable-height showerheads

Stay Informed About Regulatory Changes

I’ve made it a priority to stay informed about regulatory changes affecting Airbnb operations in California. By regularly checking local government websites and subscribing to industry newsletters, I ensure my properties remain compliant with the latest short-term rental regulations. This proactive approach has helped me avoid potential fines and maintain smooth operations across my California Airbnb portfolio.

To streamline this process, I’ve developed a system for tracking regulatory updates in different California cities. Here’s an overview of my approach:

Apply Efficient Property Management for Your California Airbnb

I’ll share my strategies for efficient property management of California Airbnbs. We’ll explore implementing seamless booking processes, using professional cleaning services, regular property inspections, utilizing management software, and handling guest issues promptly. These tactics have helped me streamline operations and boost guest satisfaction across my California properties.

Implement a Seamless Booking and Communication Process

I’ve implemented a seamless booking and communication process for my California Airbnb properties, which has significantly improved guest satisfaction and streamlined operations. By using automated messaging systems, I ensure prompt responses to inquiries and provide detailed check-in instructions well in advance of guests’ arrivals. This approach has reduced confusion and last-minute questions, allowing me to manage multiple properties efficiently.

To further enhance the booking process, I’ve integrated a user-friendly calendar system that syncs across all platforms where my properties are listed. This prevents double bookings and allows guests to easily see availability. I also use a centralized communication hub to track all guest interactions, ensuring no messages are missed and maintaining a professional, responsive relationship with my guests throughout their stay.

Use Professional Cleaning Services Between Bookings

I’ve found that using professional cleaning services between bookings is crucial for maintaining high standards in my California Airbnb properties. By partnering with reliable cleaning companies, I ensure that each guest arrives to a spotless, well-maintained space. This approach has significantly improved my guest reviews and overall property ratings.

To streamline the cleaning process, I’ve developed a comprehensive checklist for my cleaning teams. This ensures consistency across all my properties and helps maintain the high standards my guests expect. Here’s an overview of my cleaning protocol:

• Deep clean all surfaces, including hard-to-reach areas
• Sanitize high-touch points like doorknobs and light switches
• Replace all linens and towels with freshly laundered items
• Restock amenities such as toiletries and coffee supplies
• Conduct a final walkthrough to ensure everything is perfect

Regularly Inspect and Maintain Property Amenities

I regularly inspect and maintain property amenities for my California Airbnb rentals to ensure guest satisfaction and prevent potential issues. By conducting thorough checks before each booking, I’ve significantly reduced negative feedback and maintenance emergencies. This proactive approach has helped me maintain high occupancy rates and positive reviews across my properties.

To streamline the inspection process, I’ve developed a comprehensive checklist that covers all essential amenities and potential problem areas. This system allows me to quickly identify and address any issues before guests arrive, ensuring a smooth and enjoyable stay. Here’s my property inspection checklist:

• Test all appliances for proper functioning
• Check plumbing fixtures for leaks or low water pressure
• Inspect HVAC systems and change filters regularly
• Verify Wi-Fi connectivity and speed
• Examine outdoor areas for safety and cleanliness
• Ensure all lights and electrical outlets are working
• Replenish essential supplies and amenities

Utilize Property Management Software Tools

I’ve found that utilizing property management software tools is essential for efficiently managing my California Airbnb properties. By implementing a comprehensive platform, I’ve streamlined tasks like booking management, guest communication, and financial tracking. This automation has significantly reduced my workload and improved my response times, leading to higher guest satisfaction and increased bookings.

One of the key benefits I’ve experienced from using property management software is the ability to integrate with multiple listing channels. This feature allows me to maintain consistent pricing and availability across platforms, maximizing my exposure to potential guests. Additionally, the reporting and analytics tools have provided valuable insights into my properties’ performance, helping me make data-driven decisions to optimize my Airbnb business in California’s competitive market.

Handle Guest Issues and Inquiries Promptly

I handle guest issues and inquiries promptly for my California Airbnb properties. By responding within minutes to messages and addressing concerns immediately, I’ve significantly improved guest satisfaction and review scores. This approach has helped me maintain a high occupancy rate and competitive edge in California’s bustling short-term rental market.

To streamline guest communication, I’ve implemented a system that categorizes inquiries based on urgency and type. This allows me to prioritize time-sensitive issues and delegate tasks effectively. Here’s how I manage guest communication:

Use Marketing Strategies to Boost Your California Airbnb Bookings

I’ll share my proven marketing strategies to boost your California Airbnb bookings. We’ll explore leveraging social media, encouraging positive reviews, partnering with local businesses, creating a personal website, and utilizing paid advertising. These tactics have helped me increase visibility and bookings for my California properties, and I’m confident they can do the same for you.

Leverage Social Media Platforms to Promote Your Listing

I’ve found that leveraging social media platforms is crucial for promoting my California Airbnb listings. By creating engaging content on Instagram and Facebook, I’ve significantly increased visibility and bookings for my properties. I regularly post high-quality photos of my rentals, highlighting unique features and nearby attractions to attract potential guests.

To maximize my social media impact, I use targeted hashtags relevant to California travel and specific locations like San Francisco or Los Angeles. I’ve also partnered with local influencers to showcase my properties, which has helped me reach new audiences and boost occupancy rates. This strategy has proven especially effective during off-peak seasons, helping me maintain a steady stream of bookings throughout the year.

Encourage Satisfied Guests to Leave Positive Reviews

I’ve found that encouraging satisfied guests to leave positive reviews is crucial for boosting my California Airbnb bookings. After each stay, I send a personalized thank-you message to guests, kindly asking them to share their experience if they enjoyed their stay. This approach has significantly increased my review rate and improved my property’s visibility on Airbnb’s platform.

To make it easier for guests to leave reviews, I provide a direct link to the review page in my follow-up message. I’ve also created a brief guide highlighting the key aspects of their stay they might want to mention, such as cleanliness, location, and unique amenities. This strategy has not only increased the quantity of reviews but also improved their quality, helping my California Airbnb stand out in a competitive market.

Partner With Local Businesses for Cross-Promotion

I’ve found that partnering with local businesses for cross-promotion is an effective strategy to boost my California Airbnb bookings. By collaborating with nearby restaurants, tour operators, and attractions, I offer my guests exclusive discounts and experiences, which adds value to their stay and encourages positive reviews. This approach has significantly increased my property’s visibility and appeal in the competitive California market.

To implement this strategy, I’ve created a network of local partnerships that complement my Airbnb offerings. For example, I provide guests with a curated list of recommended local businesses, including:

• A popular coffee shop offering a free pastry with purchase
• A bike rental company providing discounted rates for my guests
• A local winery offering exclusive tastings and tours
• A highly-rated restaurant with priority reservations for my Airbnb visitors

Create a Personal Website or Blog for Your Rental

I’ve found that creating a personal website for my California Airbnb rental has significantly boosted my bookings. By showcasing high-quality photos, detailed amenity lists, and local area information, I’ve attracted more direct bookings and reduced my reliance on third-party platforms. This approach has allowed me to highlight unique features of my property that might get overlooked on generic listing sites.

To maximize the effectiveness of my website, I’ve implemented SEO strategies to improve visibility in local search results. I regularly update my blog with articles about nearby attractions, events, and insider tips for visiting California. This content not only helps with search engine rankings but also provides value to potential guests, establishing my property as a go-to option for travelers to the area. Here’s a breakdown of my website’s key components:

Utilize Paid Advertising Options to Increase Visibility

I’ve found that utilizing paid advertising options has significantly increased the visibility of my California Airbnb listings. By investing in targeted ads on platforms like Google Ads and Facebook, I’ve been able to reach potential guests who are actively searching for accommodations in specific California locations. This strategy has proven especially effective during off-peak seasons, helping me maintain a steady stream of bookings throughout the year.

To maximize the return on my advertising investment, I focus on creating compelling ad copy that highlights unique features of my properties and the surrounding areas. I also use retargeting campaigns to re-engage users who have previously shown interest in my listings. Here’s a breakdown of my paid advertising strategy:

• Set up Google Ads campaigns targeting specific California destinations
• Create eye-catching Facebook and Instagram ads showcasing property photos
• Implement retargeting campaigns to recapture interested visitors
• Use geo-targeting to reach travelers planning trips to California
• Monitor and adjust ad performance regularly to optimize results

Frequently Asked Questions

How can I optimize my Airbnb listing for better visibility in California?

To optimize your Airbnb listing in California, focus on high-quality photos, accurate descriptions, competitive pricing, and local amenities. Highlight unique features, respond promptly to inquiries, and encourage positive reviews. Utilize Airbnb’s tools like Instant Book and flexible cancellation policies to attract more guests.

What pricing strategies work best for Airbnb rentals in California?

Dynamic pricing based on seasonality, local events, and demand fluctuations often yields the best results for California Airbnb rentals. Setting competitive rates slightly below similar listings, offering discounts for longer stays, and adjusting prices for weekends and holidays can maximize occupancy and revenue.

How do I improve guest experiences to get more positive reviews?

To improve guest experiences and garner more positive reviews, focus on personalized touches, clear communication, and anticipating needs. Provide a spotless space, offer local recommendations, and respond promptly to inquiries. Go above and beyond with thoughtful amenities and a warm welcome to create memorable stays.

What are the key Airbnb laws and regulations in California?

California imposes strict regulations on Airbnb rentals, including local zoning laws, occupancy taxes, and registration requirements. Hosts must comply with city-specific rules, obtain necessary permits, and adhere to safety standards. Some areas limit the number of rental days or require primary residence status for short-term rentals.

What marketing tactics can boost bookings for my California Airbnb?

To boost bookings for your California Airbnb, focus on high-quality photos, competitive pricing, and optimizing your listing for local attractions. Leverage social media marketing, offer special deals for extended stays, and encourage positive reviews from guests. Partner with local businesses to create unique experiences for visitors.

Conclusion

Effective Airbnb management in California requires a comprehensive approach that combines strategic pricing, exceptional guest experiences, and compliance with local regulations. By implementing these strategies, property owners can maximize their visibility, increase bookings, and maintain a competitive edge in California’s dynamic short-term rental market. Staying informed about regulatory changes, leveraging technology for efficient property management, and utilizing targeted marketing techniques are crucial for long-term success. Ultimately, mastering these Airbnb management strategies can lead to increased profitability, positive guest reviews, and a thriving vacation rental business in California’s diverse and attractive destinations.